Extremely.

The essay’s importance has grown, especially since many colleges are now test optional.

The admission committee would like to meet you over lunch; however, instead of a sandwich and a face-to-face chat, you only have your essay.

Your essay is not a final check-the-box assignment.

It shows the committee that not only are you qualified, but that you fit well with their school.

The College Application Essay Is Not Like a School Paper—Not Even a Little.

Many students overlook engaging topics. They write what they think sounds important, failing to convey meaningful insight about themselves.

Whether your topic is quirky or serious, your essay’s key message must reveal either:

Who you have become

or

What you have learned about the world

We get to know our students in one-on-one sessions.

We ensure they land on a topic of genuine interest with a thematic focus.

We help students develop their authentic voice while crafting an engaging essay.

We help students persuade the committee in their favor.

We listen to admissions departments, talk with college counselors, and conduct research to ensure students are up to speed on current essay trends.